Author Archive: Pamela Turner

An Expert Guide on How To Make Your Website Sell More

How To Make Your Website Sell More – An Expert Guide

Just to clarify – you don’t have to be in the digital marketing industry for 30 years to be an expert. With the amount of information available on the Web and the fact that Web technologies have improved in leaps and bounds – anyone can become a Google guru in their own right – all it takes is a little elbow grease and the willingness to try new things.

If you feel that you are ready to take your business to the next level by generating better, more qualified leads and more sales, take a look below.

  1. Inspect your website’s lead generating sources

 lead generation

A lead generator is any page on your website where you have a CTA – like a sign-up form, contact form, download form, etc. SEOExplode says that CTAs generally have two purposes – to collect emails and other sign-up details (like full names and phone numbers, too) and to provide content to people who sign up.

Promotional offers can also be routed through landing pages and presented to users via CTAs. Each website has lead generators – but not all of them are equal. In order to find out how a lead generator is actually doing, you need to take a look at the statistics driving your lead generators.

Some things to ask yourself as you examine the numbers:

– How much traffic is this page getting?

– Is the page converting? At what level?

– Do I have any feedback on the CTA or offer I have on the page?

– Are my competitors offering something similar and how are they doing it?

Examining the competition is absolutely necessary if you want to get ahead. The information is already there; you simply have to be willing to examine what’s already been done. You don’t have to follow suit (not really), but you need to keep abreast of what other digital marketers in your niche are doing.

The close inspection of your lead generators can coincide with your split testing plans. Because once you have identified the under-performing lead generators on your website, the next logical step would be to make sure that you are rectifying the errors that you have spotted.

  1. Try Call Tracking

 call tracking

Call tracking services record the frequency of calls to specific numbers. When creating landing pages, try assigning a unique number to each page whenever possible. The calls will still be routed to your main number. If you have sales staff on board, you can determine if the problem is how people are reaching out to you, or there are inherent weaknesses in how your sales staff is handling calls that can potentially convert.

  1. Go deep with heat maps

 heat map

A “heat map” of a Web page is basically a map of the areas that people frequently click, read, and scroll. Since a full Web page has multiple columns, buttons, elements, lists, and what not, it’s important that you use tools like crazyegg to determine what parts of your Web pages are helping you convert more, and which ones aren’t helping that much.

Referrals, or where traffic is originating or which page within your website is helping your users find landing pages, are also important. What do you do with the information that you get from a heat map?

First, you can capitalize on what people already like. For example, blog posts that are extremely popular, shareable, and tend to draw people for long minutes can be beefed up, so the shoot up on Google search results even more.

This is what bright digital marketers do: because they are so familiar with how their traffic behaves, they know how to capitalize and update the right pages and posts on their blogs.

The result? They end up with nearly unbeatable content and genuine reader feedback where people discuss what they have read.

As a digital marketer, you know that this type of edge is a diamond mine, because through that one important post with lots of traffic and content, you can already initiate the path through your marketing funnel. It sounds so simple but in reality, it really does take time and patience with monitoring your website.

  1. Don’t forget Google Analytics

 google analytics

Google Analytics can give you a quick overview of how your pages are converting – or not. When certain channels are not working, it would be best to refocus your energies and resources on the channels that do work – so you can start making more sales.

You can just circle back later on to improve other channels. But your main goal would always be to capitalize on your strengths first and then rectify elements that prevent you from maximizing your strengths.

  1. Set up live chat on your website

 live chat

Live chat is not just for websites that sell physical or digital products. Live chat is an invaluable asset for all kinds of online businesses, because you get to talk to people who are so genuinely interested in your website that they actually want to talk to someone about their interest. Second, a live chat interface can help increase the average dwell time on your website, and Google will also pick up that traffic to your website is utilizing complex functions/features while they are on your website.

Remember Google’s RankBrain? RankBrain is the search engine’s machine-learning brain that processes ‘signals’ or hundreds of different interactions, signs, and components that help Google determine the relevance of Web pages.

Google no longer indexes and rewards content based solely on keyword content. That is so 2009. In 2019, keyword still matter but if you want to make it to top spots during search, you need to bring in the big content guns and provide a relevant and memorable experience to your users. In short, you can’t be winging it anymore – because search engines are quick to detect crappy content.

People who also use spinning software and link farms are penalized so quickly by Google that they stripped of the ability to earn through the search engine for months. According to Matt Cutts, they typically penalize websites that don’t follow the current set of best practices for months, and then they reboot the evaluation until the search engine learns to trust the website again.

Useful Tips When Purchasing Custom Lanyards

Blank-LanyardsMany people easily get interested in buying custom lanyards right after they find out about the benefits of having them. Nevertheless, there are various things you have to consider first before finally making purchases. Your custom lanyards can look excellent but this, of course, depends on you. If you have not made up your mind yet, then it is safe to say that you need the help of an expert. If you are not aware of how the orders are done and where you can place yours, the tips you will get in this article will help you.

First and foremost, you have to find the best place to purchase custom lanyards –

You will need to opt for one with experienced specialists who have the essential skills needed to produce personalized variations. You must avoid falling victim to the marketing strategies of some stores so you will not just get disappointed in the end. You can take advantage of the internet. You will find many online stores and manufacturers that are already experienced in the industry. Compared to the local stores, you can easily find reviews about the online companies on the internet. This way, you will know which among them is the most preferable. This is also the most convenient way of purchasing your personalized lanyards.

You also have to check the samples of your chosen online stores to see if they are capable of creating the styles that you want your custom lanyards to have. This is important because the next thing you have to do is to choose the style that best suits your personality or the company that you want your lanyards to promote. If you are designing your lanyards on your own, you have to make sure that it contains all of the needed details if you have something that you want to be emphasized on your designs, just make sure to note it on your drafts.

The type of lanyards is also important.

You might want to consider opting for the printed ones since it will allow you to create and apply any kind of design. If offers the most precise way of applying any design on the lanyards. You can also make some design variations on your purchases if possible.

lanyards

One of the crucial things that countless buyers forget when placing their orders or submitting their drafts is to indicate their desired size. You must consider the fact that there are styles or designs that can only be applied on lanyards with wider cords. Before you finally place your orders or submit your designs, you have to make sure that your desired scale is present in the draft. It has to be pointed out regardless if you are purchasing from local shops or online stores.

Finally, you have to make sure that you are aware of the price of your orders. Keep in mind that the more complex your designs are, the higher their prices could become. In addition, you have to be aware of the shipping fees. Making sure of these things will help you get the results you are looking for.

You have to keep in mind that if you do not buy appropriately, your orders could become pricey. The purchase could also take much time if it is not done correctly. In addition, you have to express what you want your custom lanyards to look like so the manufacturers can produce designs according to what you like. You will be able to come up with the best results by making use of these guidelines. By the time you place your orders on your desired stores, you already know the things you have to consider.